9/12/2023 0 Comments Tower 28![]() With the physical design, the mascara’s head is distinctly curved with flexible yet firm teeth - as opposed to bristles - that grab, coat, and comb out every lash. It’s a large part of why the MakeWaves mascara forms and holds curls so well. Plus, the mascara’s formula comes infused with patent-pending, open-cell foam technology called Aquaflex, which is commonly used in hair care products for hold and styling. Not only do these ingredients help the color and curl slide right onto the lash, but they’re highly moisturizing and natural antioxidants to keep eyelashes hydrated and strong - which minimizes the chance of breakage and loss. On the formula front, the ingredient list is stuffed with names you might recognize, castor oil and vitamin B5 among them. The innovation of MakeWaves can be divided into two categories: the formula and the wand design. Creating a clean, sensitive eye-friendly mascara with a vegan formula and beneficial ingredients is a massive undertaking, but one that Liu and her team knocked out of the park. There’s been plenty of discussion over what clean beauty actually means - and the sinister practice of “green washing” - but Tower 28 is built on radical transparency, thorough ingredient research, and accountability. Since the brand’s debut in 2019, the Amy Liu-founded Tower 28 has carved out a niche for itself as a clean beauty line actually committed to the cause. My eyes have a slight downward slope which can make me look a little sleepy, so lash curl goes a long way with helping me seem more alert and bright-eyed. In an everyday mascara, I need lash separation, a bit of definition through color (I usually use a deep brown), and eye-opening abilities with the help of my Shiseido lash curler. Sure, there were plenty of excellent options for va-va-voom going out mascaras, but very few that could satisfy my daytime makeup needs. Truth be told, I’d all but lost faith in daytime eye makeup. What we don’t like: Only comes in one color (so far, anyway).What we like: The formula is lightweight yet curls lashes right up with a comb-like wand and a nourishing formula.Best for: Curled, alive-looking lashes for everyday polish.We may receive a portion of sales if you purchase a product through a link in this article. Keep reading for all the details on the new launch. ![]() And it’s the best daytime mascara I have ever tried. This is the sort of makeup product that makes you look groomed, like a more polished version of yourself. MakeWaves isn’t just truly clean in its formula, too. After trying it for an entire week, though, I get it - a mascara this natural-looking (yet somehow so impactful?!) takes serious development time. The solution, though, might be Tower 28’s new MakeWaves Mascara.ĭebuting today with a waiting list 11,000 strong, it’s the very first eye product from the best-selling clean beauty brand and one for which fans have waited years. The truth is, as controversial as the trend may be, I yearn for the simple sophistication of the “clean girl” aesthetic, which always is just out of reach. It feels like no matter how carefully I layer it on, no matter how delicate the wand or seemingly imperceptible the color, hours later, I invariably end up looking like the day shift manager at Hot Topic - a total win at age 16, less so for me just months shy of 30. There is no love lost between myself and eye makeup. This week, beauty writer Amanda Ross is testing the Tower 28 MakeWaves Mascara. And since it comes from the body, the hypochlorous acid won’t attack the necessary good bacteria.In our series Trial Run, TZR editors and writers put the buzziest new beauty products to the test and share their honest reviews. While it has similar disinfecting and bacteria-fighting abilities to hydrogen peroxide, it doesn’t kill off any skin cells in the process. Basically, when your body thinks there’s some kind of infection, it triggers a series of responses that end with the release of hypochlorous acid. Here’s the deal with hypochlorous acid: It’s a naturally occurring acid found in your white blood cells and is a super important part of your immune system. ![]() Second, it’s a simple, slightly acidic mix of water, salt and the hero ingredient, hypochlorous acid. But what really sets this spray apart from the rest of the toners and mists that I avoided like a pile of unfolded laundry on my bed are two things:įirst, the face mist is dermatologist-tested and has the National Eczema Association’s Seal of Acceptance, meaning it’s free of any known irritants for sensitive and inflammatory skin. In fact, the SOS Spray bottle is made of 100% recycled plastic and is fully recyclable except for the cap. ![]() Obviously, I love the fact that the beauty brand designs its products with sensitive skin and the environment in mind. Like most beauty products nowadays, I first saw the SOS Spray on TikTok - and I’m a sucker when it comes to TikTok hype. ![]()
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